maybe for a reason.
01 — The experiment
8 million people.
One very lonely
city.
This Found You is a social experiment in making New York feel a little more human.
Take a message from a stranger.
Leave one for someone you'll never meet.
02 — Public art
A city of strangers.
And somehow we're not that different.
Poster — location to come
The messages aren't only online. Posters go up on poles, corners and subway stairs across New York. Someone scans one. Somewhere, someone else left exactly what they needed to hear.
look up. one might be near you.
How a message travels
01
A poster goes up.
On a pole, a subway corner, a street in New York. Each one has its own QR code.
02
A stranger scans it.
They tell us what they need. Somewhere in the city, someone has already left something for them.
03
A message finds them.
Anonymous. No names, no handles. Just something another person thought a stranger might need to hear.
04
They leave one back.
For the next person. Someone they'll probably never meet.
you don't know who wrote it. they don't know who'll read it.
You made it all the way down here.
maybe you needed this one.